Cookie Policy

Cookie Policy Last updated: 01/01/2026

1. What cookies are

Cookies and similar technologies (local storage, pixels, tags, SDKs) are small files or identifiers stored on your device. We use them to run the Website, remember your preferences, measure performance, and - where you consent - for analytics, marketing and affiliate attribution.

2. Consent (PECR / UK GDPR)

Under the Privacy and Electronic Communications Regulations (PECR) and UK GDPR, non-essential cookies (analytics, performance, marketing, personalisation and affiliate cookies) are not set until you consent, unless a legal exemption applies. Strictly necessary cookies are set without consent because the site cannot function without them.

You manage your choices through our cookie banner and Cookie Preferences panel. You can withdraw or change consent at any time via the Cookie Preferences link in the footer.

3. Cookie categories we use

Strictly necessary cookies

• Purpose: Core functionality - authentication, session management, security, load balancing, saving your cookie choices.

• Example cookies: session_id, auth_token, csrf_token, cookie_consent; Stripe security cookies (_stripe_mid, _stripe_sid) where payments are used.

• Consent required? No (exempt - strictly necessary).

• Retention: Session to ~1 year (consent record); Stripe cookies up to ~1 year.

• Control: Cannot be switched off without breaking the site. You can block all cookies in your browser, but the Website may not work.

Preference/functionality cookies

• Purpose: Remember your settings and choices (e.g. display preferences, region, saved-view options) to improve usability.

• Example cookies: ui_prefs, region_pref, tracker_view.

• Consent required? Yes (non-essential).

• Retention: Up to ~6-12 months.

• Control: Toggle in Cookie Preferences.

Analytics/performance cookies

• Purpose: Understand how visitors use the Website so we can improve it.

• Example cookies / tech: Google Analytics (_ga, _ga_*, _gid); Vercel Analytics; Hotjar (_hjSession*, _hjid).

• Consent required? Yes (non-essential).

• Retention: Session up to ~24 months (varies by provider).

• Control: Toggle in Cookie Preferences; or use browser-level opt-outs / the Google Analytics opt-out add-on.

Marketing/affiliate cookies

• Purpose: Measure marketing performance, conversions, and attribute affiliate referrals to partners.

• Example cookies / tech: Meta Pixel (_fbp, _fr); affiliate attribution cookies/identifiers set when you click partner links (e.g. Cloudbet, Betsson Group Affiliates).

• Consent required? Yes (non-essential).

• Retention: Up to ~3-13 months (varies by provider/partner).

• Control: Toggle in Cookie Preferences. Note: clicking through to a partner may cause that partner to set its own cookies under its own policy.

Third-party embedded content cookies

• Purpose: Cookies set by embedded content/widgets (e.g. embedded video, social embeds, or data widgets).

• Example cookies / tech: depends on the embed (e.g. YouTube, social platforms).

• Consent required? Yes (non-essential), unless strictly necessary for a feature you request.

• Retention: Set by the relevant third party.

• Control: Toggle in Cookie Preferences; manage at the third party.

4. Managing cookies in your browser

Most browsers let you block or delete cookies in their settings. Blocking strictly necessary cookies may stop the Website working. Useful guidance: aboutcookies.org and your browser's help pages.

5. Changes

We may update this Cookie Policy as our tools and providers change. The "Last updated" date reflects the latest version.

6. Contact

Questions about cookies: support@topstatbets.com.